New to the Neighborhood

New to the Neighborhood: The Advantages of a Good Boundary

A different solution is moving forward to refresh a portion of Peachtree Street, north of 17th Street, that called for a new approach to this opportune location. The three buildings that span from 1389 to 1409 Peachtree will become a single-office structure that harmonizes with the neighborhood – and with the neighbors – further supporting the growing value of Midtown Atlanta real estate.

Named the Boundary, the new building will offer 150,000 square feet of office space, with a coveted Peachtree Street address, to businesses seeking the kind of footing that lends authenticity in Atlanta. Design is likely to fulfill the desire for creative and contemporary workspace for knowledge-based businesses, a key to the chemistry of Atlanta’s growth and enterprise.

In line with that spirit, the Boundary will undoubtedly include some form of urban market, food hall, and coffee shop, the proven support systems of 21st Century business.


If at First…

Plans for the Boundary are the worthy successors of a different scheme that was proposed for the site in 2016. That plan, for a towering high-rise that added a hotel and significant ground-floor retail to the block, did not go forward, in part because it may have been too much too soon for neighboring blocks, and for the prestigious nearby community of Ansley Park.

Parkside Partners, developers of the Boundary, have more than 35 properties and a million square feet in their portfolio. This experience undoubtedly played a role, enabling them to devise a new approach to the Peachtree property that collaborated effectively with community interests.


Green Eases the Way

One feature of the Boundary design that helped achieve the needed cooperation is a 330-foot linear park that parallels Peachtree Street. This is one more splash of green in an ever-growing recognition that lifestyle is the magnet for people who drive business and economic growth in the digital age, surely one of the factors that reinforce the growing value of the condos for sale in Midtown Atlanta.

Atlanta is continuing to show its exceptional sense of proportion in growing greener as it goes. For such a notoriously muscular business town, this might at first seem surprising, but, in fact, it is just today’s version of wise.